Innovative Flooring Products Direct to You
For over a decade, Ecodure has hunted the most innovative flooring products from around the world, bringing them right back here to you in Auckland, New Zealand.
Bypassing the cumbersome supply channels of larger flooring companies ensures we leave out the middle-man directing the best flooring products and valuable savings, straight to you.
Our select flooring brands are affordable, beautiful, sustainable and downright genius.
We are proudly 100% NZ owned and operated.

Ecodure offers 5 flooring categories and delivers just one or two of the best brands in each of those categories. That means, we have cut through the market clutter to bring you flooring clarity.
Love your flooring research?
Great, us too! Read our popular 'Types of Flooring in NZ' blog or get some inspiration with our Case Studies. Then Order Free Samples delivered to your home, Get in touch or visit our showrooms - Let's chat floors.
Proudly 100% not timber, our premium Rigid Core Flooring ranges are waterproof, outrageously resilient and boast the look of oiled oak. The affordable flooring solution that undoubtedly ticks the most boxes for both residential & commercial projects.
Best Use | Great for high traffic busy homes where durability & water resistance is key and good looks is a very close second. Think kids, pets, pools, gyms.
Ecodure’s natural engineered wood flooring options are a beautifully crafted range of species, finishing techniques, widths and lengths to breathe life into any space. Choose from French, Australian, Croatian and European Oak floor and wall cladding from deep rustic to impeccable grading.
Best Use | The natural choice for a luxury finish in almost every room in the home where a premium aesthetic and earthy texture are non-negotiable.
Quiet, sustainable and with the look and feel of genuine oiled-oak, DuracoreSilent® is the next generation in waterproof hybrid floors offering market leading acoustic solutions for multi-level, commercial and residential buildings.
Best Uses | The best solution to reduce sound transfer between levels or to reduce noise that bounces around large volume spaces. Bring a calm to your home or place of work.
Ecodure's next generation Laminate uses only the best of Ultra HDF to structure a powerhouse core. Coupled with Durable technology, large formats and Embossed in Register (EIR) decor technology, our premium laminate range is turning heads.
Best Use | You may choose laminate flooring over wood for its lower cost, ease of installation, durability, and resistance to scratches.
Our Ecodure Wool & Solution Dyed Nylon Carpets are selected to pair perfectly with our wooden and hybrid flooring solutions so you can use us as a one stop shop.
Now that you've reviewed our 5 flooring categories, meet Ecodure's products by brand below. Get familiar with our market leading brandnames across our Engineered Timber, Rigid & Hybrid Vinyl and revolutionary award-winning Hardened Oak flooring ranges.
Ecodure consistently introduces industry-leading flooring brands to the New Zealand market direct from the manufacturer, delivering real value and true solutions for kiwi projects - we have the perfect flooring solution for you.

Award Winning Product: Duracore®
Technology Powered Flooring
Exclusive to Ecodure, Duracore® is a high-performance hybrid floor brand designed & built for New Zealand.
ROBUST EASY BEAUTIFUL
Duracore® floors are 100% waterproof, outrageously durable, dent, stain & shock resistant. They are also stable and now feature patented quiet-floor technology — making Duracore® one of the quietest hybrid floors available.
Duracore® is rigorously tested both overseas and right here in New Zealand. With an 8-year proven track record across residential and commercial projects nationwide, and multiple industry awards to its name, it’s worry-free flooring you can rely on.

Featured Case Study
PROJECT: BLUNT HQ
Product Used: DuracoreSilent® (colour: Milford Sound)
'Dear Ecodure, we need a timber looking durable floor for a new HQ, office & showroom space for a great NZ brand. We will need matching stairnoses and acoustic advantage for the mezzanine portion. We have used your DuracoreSilent® product in a similar project in the past & think it will work well here. Please bring us your big sample boards!'
DuracoreSilent® was selected for this Wonder Group project as a quieter hard flooring option in the new Blunt® showroom in Remuera. By using DuracoreSilent® on the stairs and upper mezzanine in place of the originally specified carpet tile, acoustic requirements were still hit while adding a durable timber look to the huge old warehouse space of exposed brick and concrete.
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This was a major priority for me in my decision making as I was trying to choose the most sustainable products I could within my budget. I also loved that it was a floating floor so it did not involve a lot of glue and/or chemicals in the install. Along with that, it was tough and durable, so was going to last a long time!
I absolutely love my Duracore® Omaha flooring installed this month throughout the entire house of my new clayblock build on Waiheke. It has exceeded my expectations both in look and in standard of the install. These are quite rare words for me to use!
About 5 years ago I first came across the Ecodure flooring and I knew immediately that I wanted to use this company and their product. My research had found that it was not so easy to find products in New Zealand with this level of certification. If you are looking for sustainable and more conscious flooring options, I definitely would recommend looking at Ecodure options.
Everyone was very patient with my questions and delays prior to me finally being able to commit to going ahead. I also cannot speak highly enough of the installer and his overall professional level throughout the process and in the actual flooring install.
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Let's chat floors.
For our local Auckland visitors, join us at our flooring showrooms or get in touch via email, phone or video-call.
For our valued out-of-Auckland customers, a tour of the showroom via personal video-call works beautifully.
See, touch & feel our range of flooring products in large format. Share with us the nuances of your project and we will confidently guide you to the best flooring options for your needs & the install environment.
Take home a bright green Ecodure® bag packed with Free Flooring Samples.
Simple. Clarity.